Synthetic data
All sessions

s-1888

Simulated shopper

Nov 2, 2026, 7:30 AM UTC · mobile · search ads · Lumen 400 Headlamp · 15 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 257sBrowsed catalogBrowsed the catalogNo clear doubt 55%
  3. 31m 26sSorted: price ascSorted by lowest priceValue 47%
  4. 42m 05sAdded to cart · Lumen 400Added to cartValue 47%
  5. 52m 27sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 87%
  6. 63m 06sPromo field focusedClicked into the promo-code fieldValue >99%
  7. 73m 20sAdded to cart · Lumen 400Added to cartValue >99%
  8. 83m 26sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 94m 00sRemoved from cart · Lumen 400Removed from cartValue >99%
  10. 104m 19sOpened reviews · Lumen 400Opened reviewsValue >99%
  11. 114m 35sReviews filtered: suitabilityFiltered reviews by performanceValue >99%
  12. 125m 09sAdded to cart · Lumen 400Added to cartValue >99%
  13. 135m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 28sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 5m 56sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.