Synthetic data
All sessions

s-1889

Simulated shopper

Oct 29, 2026, 6:29 PM UTC · desktop · organic · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 07sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 31sCompare + Ridgeback 38LAdded a product to compareChoice 79%
  4. 41m 48sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 52m 26sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  6. 63m 03sImage 2 · Ridgeback 38LViewed a product imageChoice >99%
  7. 73m 11sOpened reviews · Ridgeback 38LOpened reviewsChoice >99%
  8. 83m 51sReviews filtered: fitFiltered reviews by fitChoice >99%
  9. 94m 02sExpanded returns · Ridgeback 38LExpanded returns policyChoice 99%
  10. 104m 26sOpened reviews · Ridgeback 38LOpened reviewsChoice 97%
  11. 114m 30sReviews filtered: fitFiltered reviews by fitChoice 66%
  12. 4m 49sLeft the store

Final guess

Choice66%
Fit
34%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
66%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.