Synthetic data
All sessions

s-1890

Simulated shopper

Nov 2, 2026, 2:06 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 16 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Merino 200Viewed a product pageFit 22%
  2. 249sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 358sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 21sOpened reviews · Merino 200Opened reviewsValue 67%
  5. 51m 27sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 97%
  6. 61m 59sAdded to cart · Merino 200Added to cartValue 97%
  7. 72m 02sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 22sRemoved from cart · Merino 200Removed from cartValue >99%
  9. 92m 39sBrowsed catalogBrowsed the catalogValue >99%
  10. 102m 49sAdded to cart · Merino 200Added to cartValue >99%
  11. 113m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  12. 123m 15sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 133m 44sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 13sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 154m 52sSearch “headlamp”Searched the catalogValue >99%
  16. 5m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.