Synthetic data
All sessions

s-1891

Simulated shopper

Nov 1, 2026, 4:33 AM UTC · desktop · email · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 355sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 458sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 51m 36sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  6. 61m 59sOpened reviews · Merino 200Opened reviewsDurability >99%
  7. 72m 36sImage 1 · Merino 200Viewed a product imageDurability 99%
  8. 83m 05sExpanded materials · Merino 200Expanded materialsDurability >99%
  9. 3m 21sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.