Synthetic data
All sessions

s-1893

Simulated shopper

Oct 24, 2026, 5:51 PM UTC · mobile · paid social · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 221sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 343sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 50%
  4. 41m 19sOpened reviews · Lumen 400Opened reviewsSuitability 70%
  5. 51m 32sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 51sBrowsed catalogBrowsed the catalogSuitability 99%
  7. 71m 56sDelivery check · ZIP 78780Checked delivery date by ZIPSuitability 96%
  8. 82m 03sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  9. 92m 28sReviews filtered: deliveryFiltered reviews by shippingSuitability 65%
  10. 102m 59sOpened reviews · Lumen 400Opened reviewsSuitability 80%
  11. 113m 21sExpanded specs · Lumen 400Expanded technical specsSuitability 97%
  12. 123m 31sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  13. 133m 53sExpanded specs · Lumen 400Expanded technical specsSuitability >99%
  14. 4m 19sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.