Synthetic data
All sessions

s-1895

Simulated shopper

Oct 28, 2026, 5:23 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 349sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 29sSorted: featuredRe-sorted the catalogNo clear doubt 85%
  5. 52m 03sOpened reviews · Merino 200Opened reviewsNo clear doubt 63%
  6. 62m 40sExpanded specs · Merino 200Expanded technical specsNo clear doubt 65%
  7. 73m 14sExpanded returns · Merino 200Expanded returns policyNo clear doubt 74%
  8. 83m 29sCompare + Merino 200Added a product to compareSuitability 43%
  9. 94m 00sOpened reviews · Merino 200Opened reviews→ the store shows Built-For Answer hereSuitability 64%
  10. 4m 20sLeft the store

Final guess

Suitability64%
Fit
15%
Suitability
64%
Durability
6%
Value
1%
Delivery
1%
Choice
2%
No clear doubt
11%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.