Synthetic data
All sessions

s-1900

Simulated shopper

Nov 2, 2026, 7:22 PM UTC · desktop · email · Lumen 400 Headlamp · 14 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 00sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 31m 28sExpanded materials · Lumen 400Expanded materialsNo clear doubt 55%
  4. 41m 32sImage 2 · Lumen 400Viewed a product imageNo clear doubt 71%
  5. 51m 56sExpanded warranty · Lumen 400Expanded warrantyDurability 51%
  6. 62m 01sExpanded shipping · Lumen 400Expanded shipping infoNo clear doubt 67%
  7. 72m 41sImage 3 · Lumen 400Viewed a product imageNo clear doubt 83%
  8. 82m 47sImage 4 · Lumen 400Viewed a product image · Inspected 4+ images closelyNo clear doubt 98%
  9. 92m 55sOpened reviews · Lumen 400Opened reviewsNo clear doubt 90%
  10. 103m 03sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  11. 113m 22sAdded to cart · Lumen 400Added to cartDurability 98%
  12. 123m 39sViewed cartViewed cart (saw shipping cost)Durability 99%
  13. 134m 03sCheckout startedStarted checkoutDurability 99%
  14. 4m 30sPurchased

Final guess

Durability99%
Fit
<1%
Suitability
<1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.