Synthetic data
All sessions

s-1902

Simulated shopper

Oct 23, 2026, 9:35 PM UTC · mobile · email · Ridgeback 48L Pack · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 237sSearch “free returns”Searched for shipping / deliveryDelivery 73%
  3. 355sExpanded returns · Ridgeback 48LExpanded returns policyDelivery 91%
  4. 41m 00sBrowsed catalogBrowsed the catalogDelivery 90%
  5. 51m 11sSorted: price ascSorted by lowest price→ the store shows Delivery Promise hereDelivery 83%
  6. 61m 35sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeDelivery 72%
  7. 71m 59sBrowsed catalogBrowsed the catalogDelivery 62%
  8. 82m 13sDelivery check · ZIP 74502Checked delivery date by ZIPDelivery 95%
  9. 92m 46sViewed Ridgeback 38LViewed a product page · Switched to a similar productDelivery 84%
  10. 103m 25sDelivery check · ZIP 65093Checked delivery date by ZIPDelivery 98%
  11. 3m 39sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Searched for shipping / delivery38.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.