Synthetic data
All sessions

s-1903

Simulated shopper

Oct 25, 2026, 4:43 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 12sSize L · Squall 2.5LSelected a sizeNo clear doubt 41%
  4. 41m 15sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 47%
  5. 51m 32sSearch “deals”Searched for deals / priceValue 58%
  6. 62m 06sSize guide · Squall 2.5LOpened the size guideNo clear doubt 43%
  7. 2m 27sLeft the store

Final guess

No clear doubt43%
Fit
10%
Suitability
6%
Durability
<1%
Value
37%
Delivery
1%
Choice
3%
No clear doubt
43%
Why no clear doubthow much likelier
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.