Synthetic data
All sessions

s-1904

Simulated shopper

Oct 24, 2026, 8:53 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 09sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 44sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 42m 08sOpened reviews · Merino 200Opened reviewsFit 89%
  5. 52m 42sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  6. 63m 20sImage 1 · Merino 200Viewed a product imageFit 99%
  7. 73m 47sExpanded returns · Merino 200Expanded returns policyFit >99%
  8. 3m 54sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.