Synthetic data
All sessions

s-1905

Simulated shopper

Oct 26, 2026, 7:00 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 214sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 330sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 41m 06sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 98%
  5. 51m 28sImage 1 · Squall 2.5LViewed a product imageDurability 97%
  6. 61m 34sOpened reviews · Squall 2.5LOpened reviewsDurability 98%
  7. 71m 59sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 2m 09sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.