Synthetic data
All sessions

s-1909

Simulated shopper

Oct 27, 2026, 10:33 AM UTC · mobile · organic · Talus Trail Runner · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Talus TrailViewed a product pageChoice 23%
  2. 244sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 07sOpened reviews · Talus TrailOpened reviewsSuitability 40%
  4. 41m 17sReviews filtered: fitFiltered reviews by fitFit 78%
  5. 51m 38sExpanded specs · Talus TrailExpanded technical specsSuitability 53%
  6. 62m 03sSize 10.5 · Talus TrailSelected a size→ the store shows Fit Confidence hereFit 89%
  7. 72m 34sExpanded returns · Talus TrailExpanded returns policyFit 98%
  8. 83m 08sOpened reviews · Talus TrailOpened reviewsFit 98%
  9. 93m 45sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 53sSize guide · Talus TrailOpened the size guideFit >99%
  11. 114m 31sExpanded specs · Talus TrailExpanded technical specsFit >99%
  12. 124m 58sViewed Cairn MidViewed a product page · Switched to a similar productFit >99%
  13. 135m 30sOpened reviews · Cairn MidOpened reviewsFit >99%
  14. 5m 53sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.