Synthetic data
All sessions

s-1910

Simulated shopper

Nov 1, 2026, 1:45 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 17 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 64%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 212sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 318sOpened reviews · Squall 2.5LOpened reviewsSuitability 77%
  4. 427sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 01sSearch “fuel canister compatible”Searched for a use-case or specSuitability >99%
  6. 61m 36sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  7. 71m 58sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  8. 82m 33sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  9. 93m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 25sCompare + Squall 2.5LAdded a product to compareSuitability >99%
  11. 113m 34sCompare + Squall ProAdded a product to compareSuitability >99%
  12. 124m 08sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  13. 134m 16sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  14. 144m 32sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  15. 154m 40sViewed cartViewed cart (saw shipping cost)Suitability >99%
  16. 164m 44sCheckout startedStarted checkoutSuitability >99%
  17. 4m 55sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.