Synthetic data
All sessions

s-1911

Simulated shopper

Oct 24, 2026, 7:02 AM UTC · desktop · search ads · Driftwood 2P Tent · 16 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 28%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 243sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 50%
  3. 350sExpanded materials · Driftwood 2PExpanded materialsNo clear doubt 44%
  4. 458sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 78%
  5. 51m 12sImage 2 · Driftwood 2PViewed a product imageDurability 62%
  6. 61m 23sExpanded materials · Driftwood 2PExpanded materialsDurability 86%
  7. 71m 37sOpened reviews · Driftwood 2POpened reviewsDurability 95%
  8. 82m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 47sExpanded returns · Driftwood 2PExpanded returns policyDurability >99%
  10. 103m 04sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  11. 113m 26sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  12. 123m 45sImage 3 · Driftwood 2PViewed a product imageDurability >99%
  13. 134m 08sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  14. 144m 38sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 154m 58sAdded to cart · Driftwood 2PAdded to cartDurability >99%
  16. 5m 17sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded materials ×26.6×
  • Expanded warranty15.6×
  • Opened reviews ×31.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.