Synthetic data
All sessions

s-1912

Simulated shopper

Oct 20, 2026, 6:06 PM UTC · desktop · search ads · Driftwood 2P Tent · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall ProViewed a product pageChoice 29%
  2. 242sViewed Kettle TiViewed a product pageChoice 36%
  3. 348sSearch “merino”Searched the catalogNo clear doubt 46%
  4. 41m 08sViewed Driftwood 2PViewed a product pageNo clear doubt 56%
  5. 51m 38sImage 1 · Driftwood 2PViewed a product imageNo clear doubt 90%
  6. 61m 51sBrowsed catalogBrowsed the catalogNo clear doubt 95%
  7. 2m 07sLeft the store

Final guess

No clear doubt95%
Fit
<1%
Suitability
1%
Durability
1%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
95%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
exit survey · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.