Synthetic data
All sessions

s-1914

Simulated shopper

Oct 25, 2026, 9:44 PM UTC · desktop · paid social · Ridgeback 38L Pack · 5 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 216sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 353sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 60%
  4. 41m 02sViewed Emberline 20°FViewed a product pageNo clear doubt 72%
  5. 1m 32sLeft the store

Final guess

No clear doubt72%
Fit
7%
Suitability
5%
Durability
1%
Value
3%
Delivery
2%
Choice
10%
No clear doubt
72%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.