Synthetic data
All sessions

s-1915

Simulated shopper

Oct 23, 2026, 8:17 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 14 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 231sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 346sImage 1 · Squall 2.5LViewed a product imageSuitability 38%
  4. 41m 20sOpened reviews · Squall 2.5LOpened reviewsSuitability 54%
  5. 51m 51sImage 2 · Squall 2.5LViewed a product imageSuitability 59%
  6. 62m 29sImage 3 · Squall 2.5LViewed a product imageSuitability 60%
  7. 73m 08sImage 4 · Squall 2.5LViewed a product image · Inspected 4+ images closelyNo clear doubt 66%
  8. 83m 46sSearch “waterproof jacket”Searched for a use-case or specSuitability 89%
  9. 94m 23sOpened reviews · Squall 2.5LOpened reviewsSuitability 96%
  10. 104m 41sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  11. 114m 59sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  12. 125m 05sImage 5 · Squall 2.5LViewed a product imageSuitability >99%
  13. 135m 17sAdded to cart · Squall 2.5LAdded to cartSuitability >99%
  14. 5m 42sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×
  • Viewed a product image ×51.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.