Synthetic data
All sessions

s-1916

Simulated shopper

Nov 1, 2026, 10:44 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 252sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 30sCompare + Cairn LowAdded a product to compareChoice 85%
  4. 41m 51sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 52m 06sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 46sSearch “merino”Searched the catalogChoice >99%
  7. 3m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.