Synthetic data
All sessions

s-1917

Simulated shopper

Oct 24, 2026, 6:17 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 17 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 49%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 254sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 31m 31sViewed cartViewed cart (saw shipping cost)Value 40%
  4. 41m 51sRemoved from cart · Kettle TiRemoved from cart→ the store shows Value Breakdown hereValue 95%
  5. 52m 28sOpened reviews · Kettle TiOpened reviewsValue 96%
  6. 62m 39sReviews filtered: valueFiltered reviews by valueValue >99%
  7. 72m 47sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  8. 83m 25sBrowsed catalogBrowsed the catalogValue >99%
  9. 93m 59sSorted: price ascSorted by lowest priceValue >99%
  10. 104m 08sSearch “headlamp”Searched the catalogValue >99%
  11. 114m 36sAdded to cart · Kettle TiAdded to cartValue >99%
  12. 125m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 20sRemoved from cart · Kettle TiRemoved from cartValue >99%
  14. 145m 43sAdded to cart · Kettle TiAdded to cartValue >99%
  15. 155m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 166m 15sCheckout startedStarted checkoutValue >99%
  17. 6m 40sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.