Synthetic data
All sessions

s-1918

Simulated shopper

Oct 26, 2026, 8:18 PM UTC · desktop · paid social · Cairn Low Hiking Shoe · 11 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Cairn LowViewed a product pageChoice 31%
  2. 229sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 05sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  4. 41m 30sViewed Squall ProViewed a product pageNo clear doubt 54%
  5. 51m 52sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  6. 62m 09sExpanded warranty · Squall ProExpanded warrantyNo clear doubt 88%
  7. 72m 13sSorted: price descRe-sorted the catalogNo clear doubt 97%
  8. 82m 29sAdded to cart · Cairn LowAdded to cartNo clear doubt 97%
  9. 92m 50sViewed cartViewed cart (saw shipping cost)No clear doubt 89%
  10. 103m 09sCheckout startedStarted checkoutNo clear doubt 89%
  11. 3m 30sPurchased

Final guess

No clear doubt89%
Fit
<1%
Suitability
<1%
Durability
5%
Value
1%
Delivery
3%
Choice
1%
No clear doubt
89%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Re-sorted the catalog3.8×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.