Synthetic data
All sessions

s-1919

Simulated shopper

Oct 24, 2026, 7:56 PM UTC · mobile · organic · Ridgeback 48L Pack · 20 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 250sViewed Ridgeback 48LViewed a product pageChoice 33%
  3. 31m 13sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  4. 41m 31sSorted: price ascSorted by lowest priceValue 51%
  5. 52m 00sAdded to cart · Ridgeback 48LAdded to cartNo clear doubt 46%
  6. 62m 14sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 85%
  7. 72m 47sRemoved from cart · Ridgeback 48LRemoved from cartValue >99%
  8. 82m 53sImage 1 · Ridgeback 48LViewed a product imageValue 99%
  9. 93m 16sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  10. 103m 24sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 114m 04sOpened reviews · Ridgeback 48LOpened reviewsValue >99%
  12. 124m 17sReviews filtered: suitabilityFiltered reviews by performanceValue >99%
  13. 134m 22sOpened reviews · Ridgeback 48LOpened reviewsValue 99%
  14. 144m 45sExpanded specs · Ridgeback 48LExpanded technical specsValue 92%
  15. 155m 19sSearch “sale”Searched for deals / priceValue >99%
  16. 165m 50sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  17. 175m 57sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  18. 186m 17sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 21sCheckout startedStarted checkoutValue >99%
  20. 6m 34sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.