Synthetic data
All sessions

s-1920

Simulated shopper

Oct 31, 2026, 8:25 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 22 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 11sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 34sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 42m 11sSorted: price ascSorted by lowest priceNo clear doubt 61%
  5. 52m 42sAdded to cart · Cairn LowAdded to cartNo clear doubt 61%
  6. 63m 21sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 80%
  7. 73m 47sRemoved from cart · Cairn LowRemoved from cartValue >99%
  8. 84m 23sAdded to cart · Cairn LowAdded to cartValue >99%
  9. 94m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 105m 00sRemoved from cart · Cairn LowRemoved from cartValue >99%
  11. 115m 21sBrowsed catalogBrowsed the catalogValue >99%
  12. 125m 39sAdded to cart · Cairn LowAdded to cartValue >99%
  13. 136m 00sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 146m 17sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  15. 156m 26sBrowsed catalogBrowsed the catalogValue >99%
  16. 166m 46sSorted: price ascSorted by lowest priceValue >99%
  17. 177m 03sExpanded shipping · Cairn MidExpanded shipping infoValue >99%
  18. 187m 13sOpened reviews · Cairn MidOpened reviewsValue >99%
  19. 197m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 207m 50sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 218m 02sCheckout startedStarted checkoutValue >99%
  22. 8m 20sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.