Synthetic data
All sessions

s-1921

Simulated shopper

Oct 31, 2026, 6:31 PM UTC · desktop · organic · Lumen 400 Headlamp · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 249sOpened reviews · Lumen 400Opened reviewsSuitability 25%
  3. 31m 01sBrowsed catalogBrowsed the catalogNo clear doubt 31%
  4. 41m 20sImage 1 · Lumen 400Viewed a product imageNo clear doubt 53%
  5. 51m 27sImage 2 · Lumen 400Viewed a product imageNo clear doubt 71%
  6. 61m 36sSorted: price descRe-sorted the catalogNo clear doubt 90%
  7. 71m 48sOpened reviews · Lumen 400Opened reviewsNo clear doubt 72%
  8. 82m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  9. 92m 36sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  10. 102m 57sReviews filtered: valueFiltered reviews by value→ the store shows Built-For Answer hereSuitability 97%
  11. 113m 13sOpened reviews · Lumen 400Opened reviewsSuitability 98%
  12. 123m 37sReviews filtered: valueFiltered reviews by valueSuitability 91%
  13. 134m 07sImage 3 · Lumen 400Viewed a product imageSuitability 96%
  14. 144m 28sAdded to cart · Lumen 400Added to cartSuitability 96%
  15. 154m 43sViewed cartViewed cart (saw shipping cost)Suitability 84%
  16. 164m 48sPromo field focusedClicked into the promo-code fieldValue 94%
  17. 175m 11sAdded to cart · Lumen 400Added to cartValue 94%
  18. 185m 28sViewed cartViewed cart (saw shipping cost)Value 99%
  19. 195m 55sRemoved from cart · Lumen 400Removed from cartValue >99%
  20. 6m 01sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.