Synthetic data
All sessions

s-1923

Simulated shopper

Oct 31, 2026, 1:29 AM UTC · mobile · paid social · Squall Pro 3L Shell · 16 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Squall ProViewed a product pageChoice 29%
  2. 253sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 32sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 53sImage 1 · Squall ProViewed a product imageChoice >99%
  5. 52m 23sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  6. 62m 45sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 73m 20sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  8. 83m 53sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 94m 04sCompare + Squall ProAdded a product to compareChoice >99%
  10. 104m 43sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 115m 01sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  12. 125m 26sImage 2 · Squall ProViewed a product imageChoice >99%
  13. 135m 46sAdded to cart · Squall ProAdded to cartChoice >99%
  14. 146m 14sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 156m 21sCheckout startedStarted checkoutChoice >99%
  16. 6m 43sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.