Synthetic data
All sessions

s-1924

Simulated shopper

Oct 23, 2026, 11:13 AM UTC · desktop · organic · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 342sOpened reviews · Emberline 20°FOpened reviewsSuitability 31%
  4. 452sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 51m 16sSearch “waterproof jacket”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  6. 61m 35sSearch “tent”Searched the catalogSuitability >99%
  7. 71m 41sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 2m 09sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.