Synthetic data
All sessions

s-1926

Simulated shopper

Nov 1, 2026, 4:14 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 29sSearch “merino”Searched the catalogNo clear doubt 63%
  4. 42m 03sViewed Cairn MidViewed a product page · Switched to a similar productChoice 47%
  5. 52m 36sSearch “20 degree sleeping bag”Searched for a use-case or specValue 39%
  6. 63m 12sImage 1 · Cairn MidViewed a product imageNo clear doubt 61%
  7. 73m 31sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 87%
  8. 84m 08sExpanded materials · Cairn MidExpanded materialsChoice 58%
  9. 94m 21sOpened comparisonOpened the comparisonChoice 99%
  10. 104m 30sCompare + Cairn MidAdded a product to compareChoice >99%
  11. 114m 46sCompare + Cairn LowAdded a product to compareChoice >99%
  12. 125m 09sExpanded specs · Cairn MidExpanded technical specsChoice >99%
  13. 135m 20sCompare + Cairn MidAdded a product to compareChoice >99%
  14. 145m 23sCompare + Talus TrailAdded a product to compareChoice >99%
  15. 5m 29sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.