Synthetic data
All sessions

s-1927

Simulated shopper

Nov 2, 2026, 3:57 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 14 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 08sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 34sViewed Merino 200Viewed a product pageNo clear doubt 44%
  4. 42m 13sExpanded specs · Merino 200Expanded technical specsNo clear doubt 63%
  5. 52m 50sSize guide · Merino 200Opened the size guideNo clear doubt 66%
  6. 63m 30sSize S · Merino 200Selected a size→ the store shows Fit Confidence hereFit 63%
  7. 73m 36sSize XS · Merino 200Changed size selectionFit >99%
  8. 83m 45sSize XS · Merino 200no clueFit >99%
  9. 94m 22sExpanded returns · Merino 200Expanded returns policyFit >99%
  10. 104m 38sExpanded materials · Merino 200Expanded materialsFit >99%
  11. 115m 04sAdded to cart · Merino 200Added to cartFit >99%
  12. 125m 28sViewed cartViewed cart (saw shipping cost)Fit >99%
  13. 135m 50sCheckout startedStarted checkoutFit >99%
  14. 6m 09sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.