All sessions
s-1928
Simulated shopperOct 30, 2026, 1:52 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sViewed Merino 200Viewed a product pageFit 22%
- 246sExpanded returns · Merino 200Expanded returns policyFit 38%
- 31m 09sImage 1 · Merino 200Viewed a product imageFit 38%
- 41m 26sExpanded materials · Merino 200Expanded materialsDurability 54%
- 1m 52sLeft the store
Final guess
Durability54%
Fit
15%
Suitability
3%
Durability
54%
Value
<1%
Delivery
2%
Choice
<1%
No clear doubt
25%
Why durabilityhow much likelier
- Expanded materials6.6×
- Expanded returns policy1.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.