Synthetic data
All sessions

s-1930

Simulated shopper

Oct 29, 2026, 1:19 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 357sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 13sReviews filtered: fitFiltered reviews by fitFit 93%
  5. 51m 28sOpened reviews · Cairn MidOpened reviewsFit 94%
  6. 62m 05sOpened reviews · Cairn MidOpened reviewsFit 94%
  7. 72m 17sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  8. 82m 51sDelivery check · ZIP 52739Checked delivery date by ZIPFit 99%
  9. 93m 01sSize guide · Cairn MidOpened the size guideFit >99%
  10. 103m 26sSize 9.5 · Cairn MidSelected a sizeFit >99%
  11. 113m 34sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 124m 00sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  13. 4m 26sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.