Synthetic data
All sessions

s-1931

Simulated shopper

Oct 23, 2026, 7:35 PM UTC · mobile · paid social · Talus Trail Runner · 14 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 16sAdded to cart · Talus TrailAdded to cartNo clear doubt 32%
  4. 41m 39sViewed cartViewed cart (saw shipping cost)Value 52%
  5. 51m 48sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 98%
  6. 61m 53sAdded to cart · Talus TrailAdded to cartValue 98%
  7. 72m 32sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 54sOpened reviews · Talus TrailOpened reviewsValue 99%
  9. 93m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 103m 19sBrowsed catalogBrowsed the catalogValue >99%
  11. 113m 57sOpened reviews · Talus TrailOpened reviewsValue >99%
  12. 124m 36sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 53sViewed Cairn MidViewed a product page · Switched to a similar productValue >99%
  14. 5m 10sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.