Synthetic data
All sessions

s-1932

Simulated shopper

Oct 25, 2026, 8:45 PM UTC · mobile · email · Talus Trail Runner · 13 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 249sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 356sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 09sImage 1 · Talus TrailViewed a product imageSuitability 32%
  5. 51m 46sImage 2 · Talus TrailViewed a product imageNo clear doubt 42%
  6. 61m 52sExpanded specs · Talus TrailExpanded technical specsSuitability 68%
  7. 71m 58sViewed Cairn MidViewed a product page · Switched to a similar productNo clear doubt 44%
  8. 82m 30sOpened reviews · Cairn MidOpened reviewsSuitability 59%
  9. 92m 58sSearch “boots”Searched the catalogNo clear doubt 48%
  10. 103m 26sExpanded materials · Cairn MidExpanded materialsSuitability 53%
  11. 113m 36sExpanded materials · Cairn MidExpanded materialsSuitability 59%
  12. 123m 44sAdded to cart · Talus TrailAdded to cartSuitability 59%
  13. 4m 00sLeft the store

Final guess

Suitability59%
Fit
<1%
Suitability
59%
Durability
8%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
32%
Why suitabilityhow much likelier
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials ×21.5×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.