Synthetic data
All sessions

s-1934

Simulated shopper

Oct 26, 2026, 7:58 PM UTC · mobile · email · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 248sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 28sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice >99%
  4. 41m 36sExpanded specs · Ridgeback 38LExpanded technical specsChoice >99%
  5. 51m 41sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  6. 61m 50sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  7. 72m 28sImage 1 · Ridgeback 38LViewed a product imageChoice >99%
  8. 82m 57sViewed Ridgeback 48LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 93m 04sBrowsed catalogBrowsed the catalogChoice >99%
  10. 103m 10sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 113m 19sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 123m 38sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  13. 4m 05sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Returned to a product viewed earlier ×322.8×
  • Switched to a similar product ×48.6×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.