Synthetic data
All sessions

s-1937

Simulated shopper

Oct 26, 2026, 2:12 AM UTC · desktop · search ads · Talus Trail Runner · 14 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 79%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 219sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 343sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 19sOpened reviews · Talus TrailOpened reviewsSuitability 38%
  5. 51m 26sReviews filtered: deliveryFiltered reviews by shippingDelivery 60%
  6. 61m 42sAdded to cart · Talus TrailAdded to cartDelivery 60%
  7. 72m 09sCheckout startedStarted checkoutDelivery 60%
  8. 82m 42sCheckout startedStarted checkoutDelivery 60%
  9. 92m 52sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 78%
  10. 103m 07sExpanded returns · Talus TrailExpanded returns policyDelivery 91%
  11. 113m 38sCheckout startedStarted checkoutDelivery 91%
  12. 123m 47sViewed cartViewed cart (saw shipping cost)Delivery 96%
  13. 134m 02sCheckout startedStarted checkoutDelivery 96%
  14. 4m 31sPurchased

Final guess

Delivery96%
Fit
<1%
Suitability
<1%
Durability
2%
Value
2%
Delivery
96%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost) ×22.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.