Synthetic data
All sessions

s-1939

Simulated shopper

Oct 31, 2026, 8:16 PM UTC · desktop · search ads · Squall Pro 3L Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 00sViewed Squall ProViewed a product pageNo clear doubt 35%
  3. 31m 15sOpened reviews · Squall ProOpened reviewsValue 21%
  4. 41m 45sOpened comparisonOpened the comparisonChoice 88%
  5. 52m 21sViewed Squall 2.5LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  6. 62m 28sBrowsed catalogBrowsed the catalogChoice 97%
  7. 72m 57sExpanded specs · Squall 2.5LExpanded technical specsChoice 98%
  8. 3m 05sLeft the store

Final guess

Choice98%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.