Synthetic data
All sessions

s-1941

Simulated shopper

Oct 21, 2026, 11:52 PM UTC · mobile · search ads · Talus Trail Runner · 21 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Talus TrailViewed a product pageChoice 23%
  2. 239sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 85%
  3. 342sAdded to cart · Talus TrailAdded to cartValue 85%
  4. 41m 03sViewed cartViewed cart (saw shipping cost)Value 97%
  5. 51m 33sPromo field focusedClicked into the promo-code fieldValue >99%
  6. 61m 43sBrowsed catalogBrowsed the catalogValue >99%
  7. 72m 01sSorted: price ascSorted by lowest priceValue >99%
  8. 82m 26sOpened reviews · Talus TrailOpened reviewsValue >99%
  9. 92m 49sReviews filtered: valueFiltered reviews by valueValue >99%
  10. 102m 52sOpened reviews · Talus TrailOpened reviewsValue >99%
  11. 113m 00sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 21sOpened reviews · Talus TrailOpened reviewsValue >99%
  13. 133m 41sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 143m 54sOpened reviews · Talus TrailOpened reviewsValue >99%
  15. 154m 28sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 164m 41sExpanded materials · Talus TrailExpanded materialsValue >99%
  17. 175m 21sAdded to cart · Talus TrailAdded to cartValue >99%
  18. 185m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 28sRemoved from cart · Talus TrailRemoved from cartValue >99%
  20. 206m 49sAdded to cart · Talus TrailAdded to cartValue >99%
  21. 7m 05sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×418.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.