Synthetic data
All sessions

s-1942

Simulated shopper

Oct 29, 2026, 4:12 PM UTC · mobile · organic · Lumen 400 Headlamp · 9 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 249sExpanded shipping · Lumen 400Expanded shipping infoDelivery 62%
  3. 31m 26sAdded to cart · Lumen 400Added to cartDelivery 62%
  4. 41m 42sCompare + Lumen 400Added a product to compareChoice 39%
  5. 51m 45sImage 1 · Lumen 400Viewed a product imageChoice 39%
  6. 62m 05sDelivery check · ZIP 18344Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 85%
  7. 72m 14sViewed cartViewed cart (saw shipping cost)Delivery 96%
  8. 82m 34sCheckout startedStarted checkoutDelivery 96%
  9. 2m 49sPurchased

Final guess

Delivery96%
Fit
<1%
Suitability
1%
Durability
<1%
Value
1%
Delivery
96%
Choice
1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.