Synthetic data
All sessions

s-1944

Simulated shopper

Oct 28, 2026, 1:52 PM UTC · desktop · email · Squall 2.5L Rain Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 236sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 44%
  3. 340sExpanded shipping · Squall 2.5LExpanded shipping info→ the store shows Delivery Promise hereDelivery 88%
  4. 41m 14sBrowsed catalogBrowsed the catalogDelivery 80%
  5. 51m 36sExpanded returns · Squall 2.5LExpanded returns policyDelivery 90%
  6. 61m 52sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 98%
  7. 72m 29sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  8. 82m 45sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
  9. 93m 02sAdded to cart · Squall 2.5LAdded to cartDelivery >99%
  10. 103m 38sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 51sExpanded specs · Squall 2.5LExpanded technical specsDelivery >99%
  12. 4m 06sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×513.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.