Synthetic data
All sessions

s-1945

Simulated shopper

Oct 27, 2026, 8:59 AM UTC · desktop · organic · Ridgeback 48L Pack · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 259sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 29sCompare + Ridgeback 48LAdded a product to compareChoice 86%
  4. 41m 37sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  5. 52m 10sOpened reviews · Ridgeback 48LOpened reviewsChoice 94%
  6. 62m 40sReviews filtered: fitFiltered reviews by fitChoice 91%
  7. 73m 20sSearch “tent”Searched the catalogChoice 89%
  8. 3m 26sLeft the store

Final guess

Choice89%
Fit
7%
Suitability
2%
Durability
<1%
Value
2%
Delivery
<1%
Choice
89%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.