Synthetic data
All sessions

s-1946

Simulated shopper

Oct 30, 2026, 7:38 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 242sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 14sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 44sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 52m 06sSize 11 · Cairn MidSelected a sizeValue 91%
  6. 62m 09sSize 11.5 · Cairn MidChanged size selectionFit 74%
  7. 72m 40sViewed cartViewed cart (saw shipping cost)Value 69%
  8. 82m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  9. 2m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.