Synthetic data
All sessions

s-1947

Simulated shopper

Nov 1, 2026, 12:55 AM UTC · mobile · organic · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 243sSearch “winter hiking boots”Searched for a use-case or specSuitability 71%
  3. 350sExpanded returns · Lumen 400Expanded returns policySuitability 57%
  4. 459sSearch “jacket”Searched the catalogSuitability 42%
  5. 51m 06sImage 1 · Lumen 400Viewed a product imageNo clear doubt 54%
  6. 61m 33sDelivery check · ZIP 77610Checked delivery date by ZIPNo clear doubt 53%
  7. 1m 51sLeft the store

Final guess

No clear doubt53%
Fit
<1%
Suitability
12%
Durability
2%
Value
1%
Delivery
32%
Choice
<1%
No clear doubt
53%
Why no clear doubthow much likelier
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.