Synthetic data
All sessions

s-1948

Simulated shopper

Oct 20, 2026, 1:30 AM UTC · mobile · paid social · Lumen 400 Headlamp · 11 actions

purchasedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 52%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 234sExpanded materials · Lumen 400Expanded materialsNo clear doubt 36%
  3. 31m 06sExpanded materials · Lumen 400Expanded materials→ the store shows Durability Proof hereDurability 68%
  4. 41m 21sExpanded warranty · Lumen 400Expanded warrantyDurability 95%
  5. 51m 26sImage 1 · Lumen 400Viewed a product imageDurability 90%
  6. 62m 00sExpanded warranty · Lumen 400Expanded warrantyDurability 98%
  7. 72m 26sExpanded specs · Lumen 400Expanded technical specsDurability 94%
  8. 82m 39sAdded to cart · Lumen 400Added to cartDurability 94%
  9. 93m 00sViewed cartViewed cart (saw shipping cost)Durability 97%
  10. 103m 16sCheckout startedStarted checkoutDurability 97%
  11. 3m 33sPurchased

Final guess

Durability97%
Fit
<1%
Suitability
1%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.