Synthetic data
All sessions

s-1949

Simulated shopper

Oct 25, 2026, 7:28 PM UTC · mobile · paid social · Merino 200 Base Layer Crew · 11 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Merino 200Viewed a product pageFit 22%
  2. 251sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 05sOpened reviews · Merino 200Opened reviewsFit 32%
  4. 41m 29sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 51m 39sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 96%
  6. 61m 59sExpanded materials · Merino 200Expanded materialsDurability 99%
  7. 72m 21sSearch “boots”Searched the catalogDurability 99%
  8. 82m 39sAdded to cart · Merino 200Added to cartDurability 99%
  9. 92m 50sViewed cartViewed cart (saw shipping cost)Durability >99%
  10. 102m 55sCheckout startedStarted checkoutDurability >99%
  11. 3m 08sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials6.6×
  • Searched for sizing / fit2.2×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.