Synthetic data
All sessions

s-1950

Simulated shopper

Nov 2, 2026, 3:15 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 21 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall ProViewed a product pageChoice 29%
  2. 230sBrowsed catalogBrowsed the catalogValue 34%
  3. 354sSorted: price ascSorted by lowest priceValue 76%
  4. 41m 05sBrowsed catalogBrowsed the catalogValue 73%
  5. 51m 09sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 92%
  6. 61m 12sBrowsed catalogBrowsed the catalogValue 88%
  7. 71m 36sSorted: price ascSorted by lowest priceValue 97%
  8. 82m 15sBrowsed catalogBrowsed the catalogValue 95%
  9. 92m 19sSorted: price ascSorted by lowest priceValue 99%
  10. 102m 55sImage 1 · Squall ProViewed a product imageValue 94%
  11. 113m 18sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 95%
  12. 123m 44sOpened reviews · Squall 2.5LOpened reviewsValue 98%
  13. 134m 15sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 39sBrowsed catalogBrowsed the catalogValue >99%
  15. 154m 44sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  16. 165m 12sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 175m 18sSize guide · Squall 2.5LOpened the size guideValue >99%
  18. 185m 25sAdded to cart · Squall 2.5LAdded to cartValue >99%
  19. 195m 54sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 18sCheckout startedStarted checkoutValue >99%
  21. 6m 22sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Filtered reviews by value ×218.9×
  • Browsed the catalog ×51.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.