Synthetic data
All sessions

s-1952

Simulated shopper

Oct 28, 2026, 8:31 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 17 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 228sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 334sImage 1 · Squall 2.5LViewed a product imageSuitability 52%
  4. 452sOpened reviews · Squall 2.5LOpened reviewsSuitability 79%
  5. 51m 20sCompare + Squall 2.5LAdded a product to compare→ the store shows Built-For Answer hereSuitability 68%
  6. 61m 58sCompare + Squall ProAdded a product to compareChoice 71%
  7. 72m 13sOpened reviews · Squall 2.5LOpened reviewsSuitability 59%
  8. 82m 37sReviews filtered: valueFiltered reviews by valueSuitability 52%
  9. 92m 57sExpanded specs · Squall 2.5LExpanded technical specsSuitability 87%
  10. 103m 21sOpened reviews · Squall 2.5LOpened reviewsSuitability 95%
  11. 113m 29sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 123m 51sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  13. 134m 05sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  14. 144m 34sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 154m 37sBrowsed catalogBrowsed the catalogSuitability >99%
  16. 165m 16sImage 2 · Squall 2.5LViewed a product imageSuitability >99%
  17. 5m 21sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×36.9×
  • Opened reviews ×41.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.