Synthetic data
All sessions

s-1954

Simulated shopper

Oct 28, 2026, 6:07 AM UTC · mobile · search ads · Ridgeback 48L Pack · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 357sOpened reviews · Ridgeback 48LOpened reviewsFit 22%
  4. 41m 12sReviews filtered: fitFiltered reviews by fitFit 89%
  5. 51m 44sOpened reviews · Ridgeback 48LOpened reviewsFit 91%
  6. 62m 10sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit >99%
  7. 72m 24sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit >99%
  8. 82m 28sSearch “boots”Searched the catalogFit >99%
  9. 93m 07sSize guide · Ridgeback 48LOpened the size guideFit >99%
  10. 103m 11sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  11. 113m 17sSize M/L · 18–21 in torso · Ridgeback 48Lno clueFit >99%
  12. 123m 48sSize guide · Ridgeback 48LRe-opened the size guideFit >99%
  13. 134m 24sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  14. 144m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  15. 155m 04sOpened reviews · Ridgeback 48LOpened reviewsFit >99%
  16. 5m 10sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Re-opened the size guide ×290.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.