Synthetic data
All sessions

s-1955

Simulated shopper

Oct 20, 2026, 8:31 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 15 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 21m 09sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 22sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 34sReviews filtered: valueFiltered reviews by valueValue 65%
  5. 51m 48sAdded to cart · Merino 200Added to cartValue 65%
  6. 62m 13sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 89%
  7. 72m 38sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 54sViewed Ridgeback 48LViewed a product pageValue >99%
  9. 93m 32sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 50sSorted: price ascSorted by lowest priceValue >99%
  11. 113m 59sExpanded returns · Ridgeback 48LExpanded returns policyValue >99%
  12. 124m 32sSize guide · Ridgeback 48LOpened the size guideValue >99%
  13. 134m 52sBrowsed catalogBrowsed the catalogValue >99%
  14. 145m 07sSize guide · Ridgeback 48LRe-opened the size guideValue 98%
  15. 5m 23sLeft the store

Final guess

Value98%
Fit
2%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.