All sessions
s-1957
Simulated shopperOct 30, 2026, 7:53 PM UTC · desktop · search ads · Merino 200 Base Layer Crew · 7 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sSearch “boots”Searched the catalogNo clear doubt 32%
- 21m 08sViewed Talus TrailViewed a product pageNo clear doubt 37%
- 31m 38sViewed Merino 200Viewed a product pageNo clear doubt 50%
- 42m 05sExpanded warranty · Merino 200Expanded warrantyDurability 48%
- 52m 32sBrowsed catalogBrowsed the catalogNo clear doubt 69%
- 62m 40sOpened reviews · Merino 200Opened reviewsDurability 59%
- 3m 00sLeft the store
Final guess
Durability59%
Fit
2%
Suitability
1%
Durability
59%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
35%
Why durabilityhow much likelier
- Expanded warranty15.6×
- Opened reviews1.8×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.