Synthetic data
All sessions

s-1959

Simulated shopper

Oct 21, 2026, 3:33 PM UTC · mobile · email · Driftwood 2P Tent · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 353sOpened reviews · Driftwood 2POpened reviewsDelivery 23%
  4. 41m 22sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 26sViewed Cairn MidViewed a product pageValue 75%
  6. 61m 53sAdded to cart · Cairn MidAdded to cartValue 75%
  7. 72m 16sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  8. 82m 52sViewed Cairn LowViewed a product page · Switched to a similar productValue 97%
  9. 92m 59sCompare + Cairn LowAdded a product to compareValue 99%
  10. 103m 04sCompare + Cairn MidAdded a product to compareValue 96%
  11. 113m 26sViewed cartViewed cart (saw shipping cost)Value 99%
  12. 123m 30sCheckout startedStarted checkoutValue 99%
  13. 3m 59sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.