Synthetic data
All sessions

s-1960

Simulated shopper

Oct 24, 2026, 8:47 AM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 15 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 259sViewed Cairn MidViewed a product pageChoice 33%
  3. 31m 05sOpened reviews · Cairn MidOpened reviewsFit 36%
  4. 41m 23sReviews filtered: valueFiltered reviews by valueValue 71%
  5. 51m 45sOpened reviews · Cairn MidOpened reviewsValue 68%
  6. 62m 22sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  7. 72m 27sAdded to cart · Cairn MidAdded to cartValue 98%
  8. 82m 53sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 93m 14sRemoved from cart · Cairn MidRemoved from cartValue >99%
  10. 103m 36sOpened reviews · Cairn MidOpened reviewsValue >99%
  11. 113m 48sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 26sAdded to cart · Cairn MidAdded to cartValue >99%
  13. 134m 30sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 4m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.