Synthetic data
All sessions

s-1961

Simulated shopper

Oct 31, 2026, 12:34 AM UTC · mobile · organic · Ridgeback 48L Pack · 11 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 43%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 234sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 31m 09sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 59%
  4. 41m 34sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 52%
  5. 51m 44sViewed Squall 2.5LViewed a product pageNo clear doubt 54%
  6. 61m 58sOpened reviews · Squall 2.5LOpened reviewsFit 66%
  7. 72m 26sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 99%
  8. 82m 43sAdded to cart · Ridgeback 48LAdded to cartFit 99%
  9. 93m 03sViewed cartViewed cart (saw shipping cost)Fit 99%
  10. 103m 13sCheckout startedStarted checkoutFit 99%
  11. 3m 36sPurchased

Final guess

Fit99%
Fit
99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.